Assess your client’s current competitive landscape to create an informed search program
Benchmark your brand’s positioning across search to identify areas of improvement
Determine the keywords and messaging that best protect and reflect your brand and then adjust your campaign
Track how your adjustments impacted your client’s KPIs and ROI within the marketplace
Gauge the competitive nature of your specific market. Track and enhance your paid and organic presence through coverage and ad copy analyses.
Identify when your competitors invest more or less and on which keywords. Discover key periods when keyword competition increases or decreases and take action on the findings.
Monitor top performing keywords or specific client terms to analyze intraday fluctuations and identify the day-parting and ad scheduling strategies of your competitors.
Protect your brand by discovering competitors, resellers, or associates that might be infringing on your brand’s Trademark, Copyright, or Terms and Conditions.
Benchtools is the proprietary technology of Publicis Groupe, a global leader in marketing, communication, and business transformation. Our technology is utilized by 80+ agencies worldwide for 1000+ client accounts in over 100 countries
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