Benchtools is a competitive intelligence tool that gives agencies the marketplace visibility they need to make smart, data-informed decisions for their clients.

Insights to Actions

Plan Strategically

Assess your client’s current competitive landscape to create an informed search program

Discover the Opportunity

Benchmark your brand’s positioning across search to identify areas of improvement

Optimize Smarter

Determine the keywords and messaging that best protect and reflect your brand and then adjust your campaign

Evaluate the Results

Track how your adjustments impacted your client’s KPIs and ROI within the marketplace

Assess. Refine. Protect.

Uncover Paid and Organic Strategies

Gauge the competitive nature of your specific market. Track and enhance your paid and organic presence through coverage and ad copy analyses.

Understand the Market Trends

Identify when your competitors invest more or less and on which keywords. Discover key periods when keyword competition increases or decreases and take action on the findings.

Identify Potential Threats

Protect your brand by discovering competitors, resellers, or associates that might be infringing on your brand’s Trademark, Copyright, or Terms and Conditions.

A Global Solution

Benchtools is the proprietary technology of Publicis Groupe, a global leader in marketing, communication, and business transformation. Our technology is utilized by 80+ agencies worldwide for 1000+ client accounts in over 100 countries

Countries currently monitored

Contact Us

Chicago Headquarters

35 West Wacker Drive, Chicago,
Illinois, United States 60601

London Headquarters

24 Percy St
London, W1T 2BS

General Inquiries